Saturday, January 06, 2018

 

Super Bowl Oddity: The "Food Truck Tower"


According to the Minneapolis Star-Tribune, next month's Super Bowl here in the Twin Cities will feature a "Food Truck Tower":

Where dyed-in-the-wool football fans gather, food trucks are sure to follow.

Schwan's Co. is taking the idea a step further with its Tailgate Truck Tower. The four-story-tall food stand, made from three of the company's iconic gold delivery trucks stacked on top of the other, wouldn't look out of place in a "Mad Max" movie.

Fans will be able to sample a wide variety of hot food offerings (for free!) from the Marshall- and Bloomington-based company, which owns a several retail brands, like Red Baron, Freschetta and Tony’s pizzas, Mrs. Smith’s pies and Edwards desserts. 

And, if free food is not your thing, it also features an interactive trivia video game, which will be projected on one side of the tower.

The tower will be unveiled during Super Bowl Live on Nicollet Mall, with construction starting in a few weeks where Nicollet Mall meets 8th Street.

When it’s built, the tower will measure about 40 feet high and 44.5 feet wide, and weigh an estimated 70,000 pounds, the company says.

So how is THAT supposed to work? I mean... what if I want a sloppy joe from the food truck on the top, how do I get up there to order it? This could be a total debacle. Or... the best thing ever.

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