Saturday, September 01, 2012

 

Best print ad EVER




Yesterday's New York Times contained, on page A19, what may be my favorite goofy half-page advertisement ever. Placed by Chinese billionaire Chen Guangbiao, it sets out the following in both English and Chinese:

Chen Guangbiao, citizen of China and advocate of peace, solemnly declares to the US government and the American people:
-- The Diaoyu islands have been part of China since antiquity.
-- Japan's right wing is now violating China's territorial sovereignity, and threatening stability and security in the Asia-Pacific region.
-- etc. etc. [see image above]

What makes this ad so great?

It's the photo on the bottom right, of a guy doing a trick on a bicycle. What does this have to do with the Diaoyu Islands? Or is it Mr. Guangbiao himself? Will this mystery ever be solved?

Comments:
This is known as giving someone "the leg." It is a very threatening and serious gesture in the Chinese culture,conveying that if the person in question persists in their unacceptable behavior,something really bad will happen. Just before it happens, however, they will be given a warning gesture,"both legs."
 
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